Lance-AR provides market and product strategy consulting services for Augmented Reality (AR) application providers and hardware manufacturers, as well as advisory services for enterprise corporations, VCs, and start-ups. Through direct experience with hundreds of companies and individuals from around the globe who are pioneering thousands of different AR uses cases, Lance-AR is in the unique position to help navigate the AR landscape, delivering action plans and strategy for providers across the industry. The Lance-AR team combines AR expertise with deep market strategy and tactical execution to drive client successes.

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Lance Anderson


Lance is steadfast to the belief that Augmented Reality will profoundly change the human experience, and is dedicated to leveraging his past expertise with this emerging technology to help bring AR to the masses in the ‘now’ term.

Caitlin Johnstone

Caitlin Johnstone

Director of Marketing

Caitlin leads Lance-AR’s strategic and digital marketing team. Before Lance-AR, Caitlin spent 12 years creating strategy, implementing systems, and managing the execution of digital marketing systems for several large enterprise clients.

Paul Boriz

Paul Boris

Advisor: AI, IIoT and Industry X.0

Paul has driven digital transformation within industrial operations for decades. An advisor to startups in the advanced robotics, machine learning and AI space, Paul will be working closely with Lance-AR regarding the latest topics of IIoT, Industry X.0 trends and technologies as well as digital transformation.

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Fraser Bowie

Director of Enterprise AR North America

As a learning and development leader, Fraser has immersed himself in Augmented and Virtual Reality, delivering both VR and AR solutions at scale, to field technicians, retail employees and customer service workers across businesses.


Adam Lenio

Creative Director & Strategist

Adam is a proven Creative Director inside Agencies and tech companies alike, including several successful start-ups. At Lance-AR, Adam will lead graphic design and brand strategy, using his ability to take complex concepts and spinning them into relatable, visual stories for the AR world.


Erin Malmquist Judge

AR Sales Analyst

Spending 11 years in the staffing industry and 6 years in the PEO industry, Erin has extensive experience working with cutting-edge companies but none have excited her as much as those in the AR space. She’s thrilled to be a part of the Lance-AR team at such an exciting time in the industry.

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Michael McNair

Advisor: AI and Deep Learning

Author of “We All Want a Seat at the Table” and founder of 55B, inc, a company focused on democratizing artificial intelligence, Michael’s focus at Lance-AR is writing current articles that capture both the vision and execution of the AR industry.

Keith Russell

Keith Russell

Director of Enterprise AR Consulting - EMEA

Keith has been working in Digital Transformation with Enterprise customers for over 25 years, for the past 5 years specializing in AR and VR, helping customers understand the value and driving benefits through successful adoption, Keith will support the Lance-AR team as we grow in the EMEA market.

Let’s work together and make your AR goals a Now-Term reality.