Lance is steadfast to the belief that Augmented Reality will profoundly change the human experience, and is dedicated to leveraging his past expertise with this emerging technology to help bring AR to the masses in the ‘now’ term.
Director, Product Marketing & Content
Rebecca leads product and content marketing for Lance-AR. With a decade of experience marketing B2B technologies, including AR software platforms and Mixed Reality displays, Rebecca’s focus is to help clients unlock a compelling message that resonates.
Director of Digital Marketing
Caitlin leads Lance-AR’s strategic and digital marketing team. Before Lance-AR, Caitlin spent 12 years creating strategy, implementing systems, and managing the execution of digital marketing systems for several large enterprise clients.
Director of Strategic Partnerships
Alex has experience working in product development, sales, services, and leading innovation and partnerships in the AR industry where he’s developed and implemented solutions through cross-functional teams and industry partnerships.
Director of Enterprise AR Consulting - EMEA
Keith has been working in Digital Transformation with Enterprise customers for over 25 years, for the past 5 years specializing in AR and VR, helping customers understand the value and driving benefits through successful adoption, Keith will support the Lance-AR team as we grow in the EMEA market.
AR Fashion Tech Director
Craig is a social media Original Gangster in fashion. In 2015, he produced the world’s first VR film about fashion “Mirror to the Soul.” In 2017, he produced the world’s first mobile AR lookbook from fashion week and now, at Lance-AR, Craig is driving awareness of smart glasses in the fashion industry.
Creative Director & Strategist
Adam is a proven Creative Director inside Agencies and tech companies alike, including several successful start-ups. At Lance-AR, Adam will lead graphic design and brand strategy, using his ability to take complex concepts and spinning them into relatable, visual stories for the AR world.
Erin Malmquist Judge
AR Sales Analyst
Spending 11 years in the staffing industry and 6 years in the PEO industry, Erin has extensive experience working with cutting-edge companies but none have excited her as much as those in the AR space. She’s thrilled to be a part of the Lance-AR team at such an exciting time in the industry.
Advisor: AI and Deep Learning
Author of “We All Want a Seat at the Table” and founder of 55B, inc, a company focused on democratizing artificial intelligence, Michael’s focus at Lance-AR is writing current articles that capture both the vision and execution of the AR industry.
Advisor: AI, IIoT and Industry X.0
Paul has driven digital transformation within industrial operations for decades. An advisor to startups in the advanced robotics, machine learning and AI space, Paul will be working closely with Lance-AR regarding the latest topics of IIoT, Industry X.0 trends and technologies as well as digital transformation.