Lance Anderson is the Founder and CEO of Lance-AR, a market and product strategy consulting firm specializing in Augmented Reality (AR), providing enterprise clients with an action plan for AR Deployment.

Lance’s expertise in AR was built across work with hundreds of companies and individuals pioneering thousands of different AR use cases – giving his firm unmatched insight into what it takes to successfully deploy AR at scale.  With leadership roles across sales, marketing, and product for companies including Vuzix, Lance has personally launched, managed, & deployed some of the largest enterprise AR production deployments across multiple industries around the globe.